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Human brains created to like some kind of story
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In that regards, make our findings with some kind of narrative. Must have a story that can represent.
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One example,
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narrative what exist a problem.
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Then what previous people do and what make them failed.
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Then tell what we do
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Finally, tell what we found
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On the other hand, also think of your audiences, what are their type.
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If you want to gather followers, create a cool demo. If your audience are dean, or other critics, then  should spend more time to think about it
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It's important to know about coding skill, mathematics and statistical rigor
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But it also important that we represent our findings so beginner/amateurs/most people understand about our findings
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In that case, try to represent it as a story, make it narrative and try to reach the audience
